Harper's Magazine just ran a piece which as far as I know is the biggest layman/mainstream exposition of the notion that cancer is an evolutionary process. See the "Contagious Cancer" link on the new page called Popular Writing. It references the Nature review article written by several of the members of this group and details how they came together to write it.

I think this is a very positive development. Although we would like to think that science relies on the empirical and on logical argument, it would be naive to think that popular opinion doesn't have a large influence on which scientists' voices are heard, who gets funding, and ultimately who ends up getting the respect of their peers. Before Taleb wrote Fooled by Randomness and The Black Swan he was tilting at windmills trying to get academics and finance gurus to see the truth. Now, he's invited to speak around the world and is taken very seriously.
While it's a crap shoot create a bestseller, the more popular we can make the memes that exist in this forum and around your research labs, the more likely funding and attention will confer to your work.

I encourage you all to write popular pieces, speak to popular press, and even go for that NYT bestseller. It is time and energy well spent.

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